Biketropolis

Biketropolis, founded by Tom Limon, offers themed cycling tours that blend urban exploration, history, street art, and local culture.

As part of rebranding, I designed and animated an emblem for an outdoorsy, adventure-seeking audience. Energizing, earthy tones convey trust, while illustrative linework adds movement and authority. The visuals reflect riding through city streets and countryside, creating a cohesive, engaging identity across stickers, social media, and promotional materials—helping Biketropolis stand out in Chicago’s competitive tourism market.