Role: Design Lead
Client: Sask Pork
Agency: LMNO Consulting

SaskPork supports pork producers through education and advocacy.

I developed a cohesive design system and brand standards guide to help internal teams produce engaging, on-brand content independently. Working with the strategy team, we defined four content pillars that provided clear guidance and inspiration across multiple touch points. Visually, we echoed the organic round shape from snout shaped logo throughout the system, creating a cohesive and approachable aesthetic.

The guide includes page layouts, billboards, stationery, posters, recipe cards, and social media direction—offering a complete toolkit to inspire and lead the team in designing consistent, engaging collateral. The result is a flexible, fun, and professional system that streamlines internal design processes while keeping the brand vibrant and approachable.