Mastercard Memorial Cup — Saskatoon 2013

Saskatoon hosted the 2013 Mastercard Memorial Cup, a four-team, round-robin championship tournament held from May 17–26, bringing together elite junior hockey and national attention.

Working with the host marketing team at CUC, I helped develop and execute event branding and pageantry that was bold, dynamic, and worthy of the Memorial Cup’s legacy. The theme, “Our Game. Our Heroes.”, honoured Canadian veterans while celebrating the first time the event was hosted in Saskatoon.

Once the brand direction was established, the work moved quickly into full execution. I designed custom ticket books for suites and general seating, along with banners, large-scale window vinyl, booklets, signage, and advertising across both print and digital channels. The visual system layered elements from the Saskatoon Blades’ 2013 Bleed Blue season imagery with veteran tribute symbolism and textured, kinetic linework—creating high-energy visuals that captured both the emotion and intensity of the event.

The result was a cohesive, city-wide brand presence that elevated the tournament experience and delivered a powerful, memorable celebration of hockey, heritage, and community.