Brand Design
Chachalacas Mexican Cuisine
A fresh, festive, colourful brand design for logo, menus, outdoor signs, kids colouring page and a fun mustache for sharing the fun!
THE LOGO
The Chachalaca is a common bird found in wooded habitats in the far southern United States (Texas), Mexico, and Central and South America. The name was picked for it’s connection to Mexican roots and a tribute to the flavours you can expect when enjoying the cuisine at this restaurant. An energetic brand design and colour palette is used to emphasize the Mexican culture and bring life to the flavours, pageantry and atmosphere of the restaurant. Using the Chachalaca in tandem with a bright colour palette sets the stage for family fun, fresh food and an authentic Mexican experience.
THE MENUS
This minimal design utilizes the colour palette and graphic embellishments to create and at-a-glance menu that is bright and easy to read.
The dessert menu features a colourful mustache drawing to entice patrons to snap and post a pic to share with their friends.
Engaging custom illustrations created for a fun colouring and Mexican fact page. It entertains kids and allows them to confidently decide on their meal.
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