Role: Design Lead, Animator
Client: Lüm Mobile
Agency: LMNO Consulting

Lüm Mobile is a self-serve wireless phone plan company serving Saskatchewan.

Working alongside a creative director, writer, and strategists, I led design, illustration, and animation across multiple campaigns—helping define the brand’s visual language and motion style while bringing each campaign to life. Branded illustrative animation played a key role in connecting with a younger, DIY-minded audience.

A wide range of touchpoints supported Lüm Mobile’s “Born and Raised in Saskatchewan” and “Save Responsibly. Spend Creatively.” campaigns. I designed and animated HTML5 ads, video campaigns for YouTube, TV, and social, and developed custom illustrations that delivered a cohesive brand experience across digital platforms.

An animated logo paired with a custom earcon became a recognizable brand asset, used consistently to strengthen recall and engagement. This work helped Lüm stand out in a competitive telecom market while establishing a distinctive, approachable identity.