Protech LED
Formerly Eco Innovative Illumination, the company needed a bold rebrand to reflect its innovative, Canadian-manufactured LED lighting products. The goal was to position Protech LED as a modern, inventive leader in the lighting industry—highlighting advanced technology and versatile solutions in a competitive market.
Brand Design
The logo captures the full spectrum of light the system produces, while the embedded graphic in the wordmark references the side profile of the small nodes inside the product. A thick, bold font balances the intricate graphic, reflecting the durability and precision of the LED systems.
The result is a bright, distinctive brand identity that communicates innovation, reliability, and technological expertise, creating a cohesive foundation for marketing materials, packaging, and digital presence.
Website Design
The responsive website provides an intuitive, visually clean platform to showcase the product gallery, features, and specifications. It also includes installation instructions and detailed information for buyers and installers, supporting the sales team while reinforcing the brand’s professionalism and innovation.
Product Guide Design
Applying the brand style guide to marketing collateral created clean, easy-to-read product guides that showcase essential details and support buyer decision-making. The flexible brand elements seamlessly extend across stationery, brochures, leaflets, and instruction manuals, keeping the Protech LED identity consistent across all touchpoints. the team’s renewed direction.
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