Brand Design
ProTecht LED
Formerly known as Eco Innovative Illumination, we flipped the on switch from their previous branding to create a bright, ingenuitive, modern brand that shines the light on their Canadian manufactured product.
New name. New idea. Same innovative product.
The task was to create and showcase a new brand ProTecht LED as an innovative product leader, to challenge the light energy industry. Being the manufacturer of versatile LED lighting systems that offer simple lighting solutions with advanced technology.
BRAND DESIGN
This logo design showcases spectrum of colour the light system produces. The graphic image embedded in the wordmark is a side profile of the small nodes inside the product. A thick, bold font weight offsets the durable graphic. This strong logo is reflective of the product it represents.
PRODUCT GUIDE DESIGN
Applying the brand style guide to the marketing collateral creates a clean and easy to read design for the product to be front stage. Showcasing essential product details to help buyers make purchase decisions. The ease and flexibility of the brand elements, seamlessly follow through other collateral, such as stationary, brochures, leaflets and instruction manual.
WEBSITE DESIGN
An easy to use, clean responsive website showcases a gallery for the lighting product and product details to assist the sales team and buyers alike. The ProTecht LED website contained install instructions and information for installers.
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