Role: Design Lead
Client: WSA
Website: wsask.ca
Agency: LMNO Consulting

The Water Security Agency (WSA) of Saskatchewan, is one of a kind in Canada, bringing multiple water management responsibilities together under a single organization. The agency balances the needs of communities, industry, agriculture, and the environment through comprehensive water-use guidelines and long-term strategies.

As Design Lead on the brand guidelines project, I worked with the team to identify key pain points around consistency, usability, and internal adoption. We developed a flexible, easy-to-navigate brand system with WCAG considerations that empowered internal teams to apply the brand confidently and consistently across a wide range of communications. The system included clearly defined content pillars supported by colour application and custom iconography.

Building on this foundation, I led the design of WSA’s website refresh to modernize the organization’s digital presence and reinforce its role as a leader in water management. The new site was built using a component-based CMS, enabling internal teams to easily create, manage, and scale content as the organization grows. The result is a clear, accessible, and future-ready platform that supports both public engagement and internal efficiency.