Chachalacas Mexican Cuisine
Brand & Menu Design
Chachalacas Mexican Cuisine needed a fresh, vibrant brand that captured the energy, colour, and playfulness of the restaurant experience. The goal was to create a cohesive identity that could carry across logos, menus, signage, and in-restaurant experiences—while celebrating Mexican culture and delighting families.
The Brand
The Chachalaca, a bird found throughout Mexico and parts of the southern United States, inspired the brand name and identity. The logo and bright, energetic colour palette reflect the owners’ Mexican roots and set the tone for a fun, lively atmosphere. The design evokes the flavours, pageantry, and family-friendly energy of Chachalacas while visually positioning the restaurant as authentic, approachable, and playful.
The Menus & Collateral
Menus were designed to be minimal, bright, and easy to read, using the brand colour palette and subtle graphic elements to guide the eye. The dessert menu features a playful illustrated mustache, encouraging guests to snap photos and share the experience online. I designed and illustrated the kids’ menu, which included colouring activities and Mexican culture facts—providing entertainment while helping children confidently choose their meal.
The overall brand system creates a vibrant, consistent, and engaging experience across all touchpoints, reinforcing Chachalacas as a fun, family-focused, and authentic Mexican dining destination in Regina Beach, Moose Jaw, and Regina.
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