2014-2015 Season “A Whole New Blue”

Saskatoon Blades 2014–15 Season Theme logo, “A Whole New Blue”, was designed to introduce the new ownership group and management staff. The imagery had to make an edgy impact and give a break through impression.

The eight page season ticket book was designed to celebrate the Saskatoon Blades team, their fans, the fun and special events that occur around games. We achieved this by using a collage of photos from the previous season to create dynamic and exciting imagery.

Three rotating webskins were created to highlight key players and exciting crowd images. This was to compliment the pageantry of the ticket book and theme “A Whole New Blue”. 

2015-2016 SEASON “BELIEVE IN BLUE”

Faster, younger, stronger. This bold brand design makes a statement atop layers of celebratory imagery, diagonal lines and electric graphics. Creating vibrant movement for game day.

TEAM UP FOR RESPECT

Team Up for Respect was a unique initiative between the Saskatoon Blades and the Kinsmen Club of Saskatoon, with the goal of tackling bullying. It lasted two years.

Over 5,000 school kids from the Saskatoon area came to SaskTel Center in February to see the Blades in a morning game.

Grade four and five students from Public and Catholic schools, as well as schools from the Saskatoon Tribal Council watched the game and received souvenir workbooks featuring quizzes, games and articles on respect, bullying, health, goal-setting and more.

The logo design was a celebration of hockey, learning and respect and carried the theme throughout the event, media and customized work book.

2016-2017 SEASON “BELIEVE IN BLUE”

Uping the game this season with even more electrifing energy with bold theme wordmark, ticket design, webskins and other colateral. Layered images from the comunity, games, top players and special moments paired with lightning flashes adds energy and excitement to the seasons theme.

2017-2018 Season “#RiseWithUs”

“The Pac is Back!” Under new ownership, the Saskatoon Blades revived the popular gold and navy brand. This design is in your face and larger than life. Clean angled lines and staggered boxes gives life and motion to these season ticket books. Each ticket is a celebration and commemoration of each game day.