Brand & Event Design
Mastercard memorial cup saskatoon 2013
Saskatoon was host to the 2013 Memorial Cup, a four-team, round-robin format ice hockey tournament played from May 17–26, 2013. Working with the host marketing team at CUC, we created event pagentry that was bold, dynamic and exciting.
BRAND PAGEANTRY
Our Game. Our Heroes. The Memorial Cup is CHL’s tribute to our veterans and celebrating the first event in Saskatoon was no small task. Once we established a brand theme and design, it was GAME ON. Full custom ticket books were created for suites and regular seating. Banners, full colour window vinyl, booklets, signage and advertisements for print and digital were designed in quick order. The brand design was a layered combination of the Saskatoon Blades 2013 Season “Bleed Blue” imagery, veteran tribute and moving textured lines, creating dynamic exciting visuals.
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